Sears Wish Book memories 🤍 | Lori Anne

Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know

For many kids and parents across Canada, the holiday season meant that the “Sears Wish Book” was coming! First introduced in the United States by Sears in 1933, the “Wish Book” made its first appearance in Canada in 1953 with the opening of the first Canadian Sears store in Stratford, Ontario. The “Wish Book” was packed with gift ideas for adults and children alike! For many of us lucky enough to get our hands on it, the first stop was always the toy section at the back—dozens of pages filled wi