In 1968, the quirky artist Salvador Dalí teamed up with French chocolate brand Lanvin for a wild advertising campaign. In a TV ad, Dalí stood in front of snowy mountains, with Beethoven’s music playing, dramatically bit into a chocolate bar, and shouted, “I’m crazy for Lanvin chocolate!” The dreamy, over-the-top ad blended Dalí’s surreal style with the joy of eating chocolate. Though some thought it was weird for an artist to do commercials, the ad was groundbreaking, showing how art could make