In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the commercial nationwide. This exposure helped propel FUBU into mainstream fashion, catapulting it from a niche urban brand to an iconic symbol of 90s hip-hop culture and success. The moment became a pivotal
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FacebookVintage & Iconic African American Everything
In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us,
Vintage & Iconic African American Everything. . In 1997, LL Cool J famously appeared in a GAP commercial wearing a FUBU cap, subtly promoting the rising streetwear brand while rapping a verse that cleverly mentioned "For Us, By Us"—FUBU's slogan. GAP, unaware of the hidden endorsement, inadvertently gave FUBU a massive platform by airing the ...
7.3K viewsOct 2, 2024
LL Cool J Songs
LL COOL J - Mama Said Knock You Out (Official Music Video)
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LL COOL J - Mama Said Knock You Out (Official Music Video)
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LL COOL J Performs Mama Said Knock You Out at iHeartRadio Music Festival 2022
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LL COOL J Performs Mama Said Knock You Out at iHeartRadio Music Festival 2022
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L.L. Cool J - The Power Of God ~ Mama Said Knock You Out
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L.L. Cool J - The Power Of God ~ Mama Said Knock You Out
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Top videos
LL Cool J Raps in a 1997 Gap Commercial
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LL Cool J Raps in a 1997 Gap Commercial
YouTubeFactor Island
1.7K viewsAug 29, 2023
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
afrotech.com
Feb 23, 2023
Shark Tank’s Daymond John Reveals How LL Cool J Cleverly Slipped FUBU into a Gap Commercial #entrepreneurship 🎥: Daymond John | Dante Lee
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Shark Tank’s Daymond John Reveals How LL Cool J Cleverly Slipped FUBU into a Gap Commercial #entrepreneurship 🎥: Daymond John | Dante Lee
FacebookDante Lee
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LL Cool J Movies
LL Cool J I'm Bad Award Show Performance 1988
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LL Cool J I'm Bad Award Show Performance 1988
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LL COOL J - Krush Groove -1985
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LL COOL J - Krush Groove -1985
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LL Cool J and Jamie Foxx's fight during 'Any Given Sunday'
LL Cool J and Jamie Foxx's fight during 'Any Given Sunday'
faroutmagazine.co.uk
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LL Cool J Raps in a 1997 Gap Commercial
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LL Cool J Raps in a 1997 Gap Commercial
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YouTubeFactor Island
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
LL COOL J's Famous 1997 GAP Commercial Increased Company's Target Audience By 300 Percent - AfroTech
Feb 23, 2023
afrotech.com
Shark Tank’s Daymond John Reveals How LL Cool J Cleverly Slipped FUBU into a Gap Commercial #entrepreneurship 🎥: Daymond John | Dante Lee
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Shark Tank’s Daymond John Reveals How LL Cool J Cleverly Slipped FUBU into a Gap Commercial #entrepreneurship 🎥: Daymond John | Dante Lee
4.5K views7 months ago
FacebookDante Lee
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
2:11
LL Cool J once snuck a FUBU promo into a Gap ad — and FUBU sales skyrocketed | NowThis Money
3M viewsOct 3, 2018
FacebookNowThis Money
#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL Cool J hijacks a GAP ad and turns it into a covert @fubu commercial (this sh*t was so brilliant). GAP pulled the $30M spot once they realized what LL had done, thanks in part to the amount of people rolling up in the GAP looking for FUBU wear. But ironically, the spot still did it's job, increasing traffic from the targeted demo by 300%. "GAP blows up, FUBU blows up, LL COOL J remains the superstar who slips FUBU in the GAP commercial" - @
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#MusicSermon on Instagram: "#WayBackWednesday: 1997 - LL Cool J hijacks a GAP ad and turns it into a covert @fubu commercial (this sh*t was so brilliant). GAP pulled the $30M spot once they realized what LL had done, thanks in part to the amount of people rolling up in the GAP looking for FUBU wear. But ironically, the spot still did it's job, increasing traffic from the targeted demo by 300%. "GAP blows up, FUBU blows up, LL COOL J remains the superstar who slips FUBU in the GAP commercial" - @
42.7K viewsSep 13, 2023
Instagrammusicsermon
Do you remember this commercial? #fashion #fashionhistory #vintagefashion
2:27
Do you remember this commercial? #fashion #fashionhistory #vintagefashion
1.3K views3 months ago
YouTubeKesha The Stylist
Daymond John on LL COOL J taking FUBU to the next level in a GAP commercial: “LL didn’t feel good about how GAP approached him. He says “For Us By Us” on the low in the commercial. They spent $30M basically airing a FUBU commercial for 5 weeks.” | Club Shay Shay
4:11
Daymond John on LL COOL J taking FUBU to the next level in a GAP commercial: “LL didn’t feel good about how GAP approached him. He says “For Us By Us” on the low in the commercial. They spent $30M basically airing a FUBU commercial for 5 weeks.” | Club Shay Shay
146.3K viewsApr 14, 2022
FacebookClub Shay Shay
7:51
The return of LL COOL J, the rapper
Sep 15, 2024
CBS News
Progressive TV Spot, 'Dr. Rick: Chance Encounter' Featuring LL COOL J
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iSpot.tv
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How LL Cool J hijacked a Gap commercial
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When LL Cool J snuck FUBU into Gap commercial 😭🔥
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LL Cool J Tricked Gap into Promoting FUBU! 🧢🤯
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Voice of the Aboriginal 🗣 on Instagram: "Comment “Full” for the full video 🔥 How LL Cool J’s GAP ad sparked a billion-dollar Black-owned empire—without GAP even knowing. 💪🏾👀 #FUBU #BlackOwned #StreetwearRevolution #LLCoolJ #daymondjohn"
361.9K views11 months ago
Instagramjahbrickz
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Luscious Jackson Gap advertisement
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YouTubehmcnally
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LL Cool J took FUBU to the next level in a GAP commercial | Ep. 48 | CLUB SHAY SHAY
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LL Cool J SECRETLY Promoted Fubu During His Famous GAP Commercial #SHORTS
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LL Cool J (1900-909-COOLJ) Commercial
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LL Cool J Talks 'G.O.A.T. 2,' Busts Out Some Freestyle Rap
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GAP commercial directed by Spike Jonze
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