Gap continues to evolve its brand through culture — first with KATEYE’s viral denim creative… and now with a holiday campaign that uses music as the emotional delivery system.Gap just quietly… | Chris Colombo | 18 comments
Gap continues to evolve its brand through culture — first with KATE…
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In the 90s and 00s Gap commercials were a key part of pop culture. The clothing brand hopes that by reviving its iconic dancing ads Gap can regain its cultural relevance to a whole new generation. We caught up with Gap marketing manager Erika Everett to get the inside scoop on the clothing brand's Spring 2024 campaign. https://www.thedrum.com/news/2024/02/27/the-unusual-story-how-gap-revived-its-iconic-dancing-ads #Gap #Marketing | The Drum
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