Newer agents are outranking industry veterans… and it’s not because they know more. They understand one thing clearly: visibility builds trust. They’re active on their website. They show up on social. They’re visible on Google and Facebook. And because they take action, searchers see them everywhere and think, “I trust this agent they’re present, they’re real, they must know what they’re doing.” Meanwhile, experienced agents with years of knowledge get overlooked not because they’re less skilled