J Color Grade Diamonds

Some people are hating on this guy… but I actually respect him way more!De Beers invented the “diamond is forever” myth to create fake scarcity and convince everyone you need to drop 2-6 months salary on a shiny rock that’s worth pennies the second you walk out the store.They’re massively marked up and the whole thing is emotional manipulation at its finest.That money could’ve been a down payment on a house, a killer vacation, startup capital for your new business, or just padding the future.Ins

🇺🇸 George Floyd's brother, Philonise, showed off his custom-made $45,000 diamond pendant to honor his late brother's legacy.Nice to see the $27 million settlement from Minneapolis is being put to good use