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Superior Livestock Auctions Aims to Build Trust Between Buyers and Sellers Across Cattle Country

Superior Livestock Auctions Aims to Build Trust Between Buyers and Sellers Across Cattle Country

Superior Livestock Auction TV Spot, 'The Superior Country Page'

Superior Livestock Auction TV Spot, 'The Superior Country Page'

Looking to buy or sell cattle 24/7? The Superior Country is your online marketplace to bid and buy cattle! Head over and see what we have to offer at: http://superiorlivestock.com/superiorcountrypage?landing=1 | Superior Livestock / Superior Purebred

Looking to buy or sell cattle 24/7? The Superior Country is your online marketplace to bid and buy cattle! Head over and see what we have to offer at: http://superiorlivestock.com/superiorcountrypage?landing=1 | Superior Livestock / Superior Purebred

625 viewsMar 3, 2019

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Today on the Superior Country Page, a set of 740 lb steers sold for $358/cwt. Proof that when cattle are marketed #TheSuperiorWay, the results speak for themselves. Visit the Superior Country Page today at superiorlivestock.com/superiorcountrypage/ | Superior Livestock / Superior Purebred

Today on the Superior Country Page, a set of 740 lb steers sold for $358/cwt. Proof that when cattle are marketed #TheSuperiorWay, the results speak for themselves. Visit the Superior Country Page today at superiorlivestock.com/superiorcountrypage/ | Superior Livestock / Superior Purebred

1.8K views9 months ago

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Hear from Superior Livestock customer John Piotrowski who trusts the Superior Country Page – your 24/7 marketplace to market his cattle. With easy access to nationwide buyers and the best reps in the business, it's the smart way to get top dollar for your livestock. ✅ View current listings on the Country Page: superiorlivestock.com/superiorcountrypage/ ✅ Find your Superior rep today: superiorlivestock.com/find-a-rep/ | Superior Livestock / Superior Purebred

Hear from Superior Livestock customer John Piotrowski who trusts the Superior Country Page – your 24/7 marketplace to market his cattle. With easy access to nationwide buyers and the best reps in the business, it's the smart way to get top dollar for your livestock. ✅ View current listings on the Country Page: superiorlivestock.com/superiorcountrypage/ ✅ Find your Superior rep today: superiorlivestock.com/find-a-rep/ | Superior Livestock / Superior Purebred

2K viewsMar 9, 2025

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Highlight lots from Day 2 in Winnemucca from Region 2 and Idaho Calves! | Superior Livestock / Superior Purebred

Highlight lots from Day 2 in Winnemucca from Region 2 and Idaho Calves! | Superior Livestock / Superior Purebred

68.1K viewsAug 2, 2023

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Check out a few featured lots from the Feb. 6th Superior Livestock Video Auction. Cattle producers sold 29,076 head of calves, yearlings, and bred stock, totaling 257 lots from 22 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 78 different successful buyers. Cattle were sold on contract to deliver immediately through November 2025. After a very volatile week Superior Livestock witnessed some resistance on feeder steers from all region

Check out a few featured lots from the Feb. 6th Superior Livestock Video Auction. Cattle producers sold 29,076 head of calves, yearlings, and bred stock, totaling 257 lots from 22 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 78 different successful buyers. Cattle were sold on contract to deliver immediately through November 2025. After a very volatile week Superior Livestock witnessed some resistance on feeder steers from all region

19.4K viewsFeb 11, 2025

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Check out a few featured lots from the Jan. 23rd Superior Livestock Video Auction. Cattle producers sold 45,068 head of calves, yearlings, and bred stock, totaling 361 lots from 24 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 101 different successful buyers. Cattle were sold on contract to deliver immediately through September 2025. Regions 3/4/5/6 feeder steers and feeder heifers saw moderate to good demand. Lighter weight steers w

14.3K viewsJan 27, 2025

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Check out a few featured lots from Superior Livestock’s Nov. 7th Video Auction. With over 22,000 head of calves, yearlings, and bred stock sold from 19 states, we saw strong demand and 83 successful buyers locking in quality livestock. Regions 3/4/5/6 Feeder Steers were steady to $12 higher with the most advances seen on lighter weight steers. Feeder Heifers from the same regions were $3 to $5 lower on heifers 800 pounds and higher, while lighter weight heifers were $5 to $10 higher. Region 1 &

21.5K viewsNov 11, 2024

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As we turn the page to 2026, the cattle market is doing the same. 2025 delivered record highs across every class of cattle, driven by tight supplies and strong demand and the outlook remains solid. That optimism sets the stage for the first major auction of the year, Superior's Bellringer Video Auction. Offering over 80,000 hd of quality calves, feeders and bred stock from ranchers you trust. 📍 Oklahoma City, OK 📅 January 6–7, 2026 🎥 Browse the catalog: SuperiorLivestock.com 📺 Watch live at

2K views4 months ago

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Get an early look at the bred cattle selling on the June 5th Superior Livestock Video Auction. This preview features quality consignments from trusted ranches across the country — backed by proven genetics and programs built for real-world performance. ✔️ Register to bid at: superiorlivestock.com/online-registration 💻 Watch & bid live Thursday, June 5th starting at 8 AM CT at: superiorlivestock.com 👀 Looking for more bred stock? Visit our Superior Country Page — new lots are added daily: super

13.6K views11 months ago

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Check out a few featured lots from Superior Livestock’s Nov. 21st Video Auction. With over 14,000 head of calves, yearlings, and bred stock sold from 22 states, we saw strong buyer participation resulting in 75 different successful buyers locking in quality livestock. Heading into the Thanksgiving holiday, there was strong demand for feeder steers from all regions at $4 to $10 higher. Feeder heifers were also well received at $5 to $8 higher. Beef on dairy crosses were in light supply on a very

14K viewsNov 25, 2024

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Check out a few featured lots from Superior Livestock's June 5th video auction. Cattle producers sold 21,637 head of calves, yearlings and bred stock totaling 167 lots from 13 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 68 different successful buyers. Cattle were sold on contract to deliver immediately through January 2026. Regions 3/4/5/6 feeder steers opened the auction and witnessed buyers being selective of genetics and deliver

12.1K views11 months ago

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Check out a few featured lots from Superior Livestock's August 20-22 Big Horn Classic video auction. Cattle producers sold 113,888 head of calves, yearlings, and bred stock, totaling 980 lots from 31 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 315 different successful buyers. Cattle were sold on contract to deliver immediately through April 2026. Regions 3/4/5/6 weaned calves and calves on cows opened on new ground with prices $15

17.4K views8 months ago

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Check out a few featured lots from Superior Livestock's March 20th video auction. Cattle producers sold 28,780 head of calves, yearlings and bred stock totaling 273 lots from 23 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 93 different successful buyers. Cattle were sold on contract to deliver immediately through November 2025. Region 3/4/5/6 feeder steers opened the market and saw demand at $10 to $15 higher than our last auction.

10.1K viewsMar 21, 2025

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Check out a few featured lots from Superior Livestock's October 2nd video auction. Cattle producers sold 17,833 head of calves, yearlings and bred stock totaling 164 lots from 21 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 62 different successful buyers. Cattle were sold on contract to deliver immediately through May 2026. Regions 3/4/5/6 feeder steers started the auction fully steady followed by feeder heifers which saw some weakn

13K views7 months ago

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Check out a few featured lots from Superior Livestock's July 7-11 Week in the Rockies video auction. Cattle producers sold 303,645 head of calves, yearlings, and bred stock, totaling 2,300 lots from 30 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 466 different successful buyers. Cattle were sold on contract to deliver immediately through April 2026. Superior Livestock’s Week In The Rockies offered five full days of true price discov

24.1K views10 months ago

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Check out a few featured lots from Superior Livestock's October 16th video auction. Cattle producers sold 22,925 head of calves, yearlings and bred stock totaling 179 lots from 16 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 64 different successful buyers. Cattle were sold on contract to deliver immediately through May 2026. Regions 3/4/5/6 feeder steers opened the October 16th video auction on an aggressive trend at $8 to $15 highe

9.8K views7 months ago

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Superior Sunrise host Callee Fischer caught up with World Champion Auctioneer Charly Cummings, who's been busy traveling to purebred bull sales across the country. Charley says the purebred business is thriving — not just because of what these bulls are bringing, but because the genetics and quality are top-notch. 💯 🔥 Looking for your next herd sire? We’ve got two powerhouse bull sales live TODAY on bid.superiorlivestock.com! 📍 Gardiner Angus Ranch 🗓 Saturday, April 5 @ 9:00 AM CT 📦 460 Reg

31.1K viewsApr 5, 2025

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Check out a few featured lots from Superior Livestock's March 6th video auction. Cattle producers sold 19,173 head of calves and yearlings, totaling 176 lots from 18 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 73 different successful buyers. Cattle were sold on contract to deliver immediately through November 2025. Regions 3/4/5/6 feeder steers were fully steady compared to the last test, with some $10 to $12 higher on 750 pounds a

24.5K viewsMar 10, 2025

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Check out a few featured lots from Superior Livestock's January 22nd video auction. Cattle producers sold 37,183 head of calves, yearlings and bred stock totaling 296 lots from 24 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 97 different successful buyers. Cattle were sold on contract to deliver immediately through October, 2026. 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗟𝗶𝘃𝗲𝘀𝘁𝗼𝗰𝗸’𝘀 𝗻𝗲𝘅𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗶𝘀 𝗼𝘂𝗿 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗙𝗲𝗯. �

16.3K views3 months ago

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Check out a few featured lots from Superior Livestock's Gulf Coast Classic video auction. Cattle producers sold 46,923 head of calves, yearlings, and bred stock, totaling 423 lots from 21 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 127 different successful buyers. Cattle were sold on contract to deliver immediately through March 2026. Region 3/4/5/6 feeder steers started the auction and were met with a very aggressive trend at full

15.8K viewsApr 22, 2025

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Check out a few featured lots from Superior Livestock's December 18th video auction. Cattle producers sold 10,532 head of calves, yearlings and bred stock totaling 107 lots from 17 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 55 different successful buyers. Cattle were sold on contract to deliver immediately through May 2026. 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗟𝗶𝘃𝗲𝘀𝘁𝗼𝗰𝗸’𝘀 𝗻𝗲𝘅𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗶𝘀 𝗼𝘂𝗿 𝗕𝗲𝗹𝗹𝗿𝗶𝗻𝗴𝗲𝗿 𝗩𝗶𝗱𝗲𝗼

14.6K views4 months ago

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It’s Day 4 of Video Royale and we’re throwing the biggest birthday bash in the cattle business for World Champion Auctioneer Ralph Wade! Record-breaking prices, top-shelf cattle and one legendary voice leading the charge. Selling today: • Western Black Angus Section • Western Red Angus Section • OR, WA & CA Weaned Calves & Calves on Cows 🎂 Come celebrate with us at the Winnemucca Events Complex 💻 Or tune in live at SuperiorLivestock.com | Superior Livestock / Superior Purebred

33K views9 months ago

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Check out a few featured lots from Superior Livestock's Jan. 6-7 Bellringer video auction. Cattle producers sold 72,507 head of calves, yearlings, and bred stock, totaling 674 lots from 28 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 207 different successful buyers. Cattle were sold on contract to deliver immediately through July 2026. The Bellringer Video Auction kicked off 2026 with aggressive demand across all classes of cattle,

8.7K views4 months ago

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Check out a few featured lots from Superior Livestock's June 17-18 Corn Belt Classic Video Auction. Cattle producers sold 100,302 head of calves, yearlings, and bred stock, totaling 763 lots from 23 states for this offering. Strong buyer participation from hundreds of bidders throughout the auction resulted in 206 different successful buyers. Cattle were sold on contract to deliver immediately through February 2026. 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗟𝗶𝘃𝗲𝘀𝘁𝗼𝗰𝗸’𝘀 𝗻𝗲𝘅𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗶𝘀 𝗼𝗻 𝗧𝗵�

42.7K views10 months ago

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Out here, freedom isn’t just a word. It’s lived every day on the backs of horses, in the dust of working pens and across the wide-open pastures of this great country. It’s in the hands of ranching families who rise early, stay late and pour their hearts into feeding America. Today, we celebrate our independence the best way we know how — with family, faith and a few steaks on the grill. Here’s to the cattlemen and women who keep this country running — one load of calves, one pasture, one promise

6.7K views10 months ago

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Check out a few featured lots from Superior Livestock's May 1st video auction. Cattle producers sold 32,779 head of calves, yearlings and bred stock totaling 258 lots from 20 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 89 different successful buyers. Cattle were sold on contract to deliver immediately through December 2025. Regions 3/4/5/6 feeder steers saw aggressive bidding up on steers with more Brahman influence at $7 to $10 hi

32.2K viewsMay 2, 2025

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Check out a few featured lots from Superior Livestock's December 4th video auction. Cattle producers sold 37,721 head of calves, yearlings and bred stock totaling 293 lots from 20 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 88 different successful buyers. Cattle were sold on contract to deliver immediately through May 2026. 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗟𝗶𝘃𝗲𝘀𝘁𝗼𝗰𝗸’𝘀 𝗻𝗲𝘅𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗶𝘀 𝗼𝘂𝗿 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆, 𝗗𝗲𝗰𝗲𝗺𝗯𝗲

22K views5 months ago

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Check out a few featured lots from Superior Livestock's September 18th video auction. Cattle producers sold 16,905 head of calves, yearlings, and bred stock, totaling 151 lots. 𝗦𝘂𝗽𝗲𝗿𝗶𝗼𝗿 𝗟𝗶𝘃𝗲𝘀𝘁𝗼𝗰𝗸’𝘀 𝗻𝗲𝘅𝘁 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝗶𝘀 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝗢𝗰𝘁. 𝟮𝗻𝗱. 𝗕𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝘃𝗶𝘀𝗶𝘁 www.superiorlivestock.com 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗮 𝗿𝗲𝗽 𝗻𝗲𝗮𝗿 𝘆𝗼𝘂, 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘆𝗲𝗿𝘀 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗿 𝘃𝗶𝗲𝘄 𝘁𝗵𝗲 𝗼𝗻𝗹𝗶𝗻𝗲 𝗰𝗮𝘁𝗮𝗹𝗼𝗴. | Superior Livestock

28.1K views7 months ago

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