Branch Manager, Ben Bell, is keeping it R.E.A.L.! During this month’s Sales Rally, Ben Bell, Branch Manager and Scotsman Guide Top Originator, shared the acronym R.E.A.L. with our sales team to help them improve their conversations. R.E.A.L. stands for… R = Rapport E = Evaluate A = Acknowledge L = Lead Every day at 2pm ET, our Sales team gets together to learn, grow, and share best practices. Want an invite? Shoot us a DM to get access! | UMortgage Team