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Study.comBrianna Whiting
🤔 Cutting your menu might be the most profitable move you make. Most restaurant owners think more options = more sales. But the paradox of choice says the opposite. When guests have fewer choices, they order faster—and spend more on your high-margin items. Here’s how I’ve seen this work: Step 1: Start by calculating food costs for every dish. Step 2: Keep your target under 30%. Step 3: Identify your “stars”—popular items with low food cost—and trim the rest. Just removing low-margin dishes can
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