For 78 Years, the Sears Christmas Catalog Defined America's Holidays
5:04
goodhousekeeping.com
For 78 Years, the Sears Christmas Catalog Defined America's Holidays
Before Amazon, the iconic catalog made holiday shopping simple and, more importantly, memorable.
Dec 20, 2019
Sears Wish Book History
Throwback! Hottest Christmas Toys of 1986 🎄 | Sears Wish Book Deep Dive | Wakey Bakey Morning Show
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Throwback! Hottest Christmas Toys of 1986 🎄 | Sears Wish Book Deep Dive | Wakey Bakey Morning Show
YouTubeTHE DAILY DANK
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JCPenney Do you remember the Christmas catalog? #nostalgia#childhoodmemories #1990s #1980s #usa
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JCPenney Do you remember the Christmas catalog? #nostalgia#childhoodmemories #1990s #1980s #usa
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Because technically… it’s STILL Sears
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Because technically… it’s STILL Sears
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Top videos
Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know
0:15
Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know
FacebookOld Fashioned Christmas
8.4K viewsApr 25, 2025
Flip through the 1978 Sears Christmas Wish Book and remember the era's favorite toys for girls. Highlights include the Easy Bake Oven, Malibu Barbie, Charlie's Angels action figures, Mickey Mouse portable phonograph, and the Sears child's sewing machine, offering a glimpse into the popular toys from the 1970s. This trip down memory lane is a celebration of the toys that shaped a generation of girls. #christmas #nostalgia #retrochristmas #sears #wishbook #1970s #retrotoys #girlstoys | Madly Odd
1:00
Flip through the 1978 Sears Christmas Wish Book and remember the era's favorite toys for girls. Highlights include the Easy Bake Oven, Malibu Barbie, Charlie's Angels action figures, Mickey Mouse portable phonograph, and the Sears child's sewing machine, offering a glimpse into the popular toys from the 1970s. This trip down memory lane is a celebration of the toys that shaped a generation of girls. #christmas #nostalgia #retrochristmas #sears #wishbook #1970s #retrotoys #girlstoys | Madly Odd
FacebookMadly Odd
15.6K viewsDec 20, 2023
Sears Wish Books from 1980 - 1989! ✨ Going through these and circling everything you wanted was so much fun. We’ll be going through all of them during the holiday season! Which year are you most excited to see? #nostalgia #80s #80sNostalgia #Christmas #1980s | Rerun The 80s
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Sears Wish Books from 1980 - 1989! ✨ Going through these and circling everything you wanted was so much fun. We’ll be going through all of them during the holiday season! Which year are you most excited to see? #nostalgia #80s #80sNostalgia #Christmas #1980s | Rerun The 80s
FacebookRerun The 80s
73K views6 months ago
Sears Wish Book Vintage Ads
$119 Mini Bikes?! The Sears Catalog That Started It All
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$119 Mini Bikes?! The Sears Catalog That Started It All
YouTubeAll About Mini Bikes
3 views1 month ago
Nightmare Nostalgia on Instagram: "Grabbing my marker to circle all the things I want from the 1992 Sears Christmas Wish Book! 🎅 #nightmarenostalgia #wishbook #christmascatalog #wishlist #christmaswishlist #searswishbook #christmastoys #90skids #1990s #90snostalgia #nostalgia #christmasnostalgia #retrochristmas #vintagechristmas #growingupinthe90s #childhoodunplugged #childhoodmemories"
1:30
Nightmare Nostalgia on Instagram: "Grabbing my marker to circle all the things I want from the 1992 Sears Christmas Wish Book! 🎅 #nightmarenostalgia #wishbook #christmascatalog #wishlist #christmaswishlist #searswishbook #christmastoys #90skids #1990s #90snostalgia #nostalgia #christmasnostalgia #retrochristmas #vintagechristmas #growingupinthe90s #childhoodunplugged #childhoodmemories"
Instagramnightmarenostalgia
973 views6 months ago
Thanksgiving Night TV from 1991! -- CBS/WOWK E.T. airing - Sears + Christmas galore! (part 1 of 4)
Thanksgiving Night TV from 1991! -- CBS/WOWK E.T. airing - Sears + Christmas galore! (part 1 of 4)
YouTubeChannel 80something
510 views7 months ago
Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know
0:15
Just So You Know! ❤️🎄 The Sears Christmas catalog, later known as the Sears Wish Book, began in 1933 as a separate catalog from the general Sears catalog. It was initially 78 pages long and featured a variety of gifts, especially toys, for children. Over the years, it grew significantly, reaching 608 pages by 1968 when it was officially renamed "The Wish Book". It became a beloved holiday tradition for many families, with the catalog often inspiring children's Christmas wish lists. ❤️🎄 I know
8.4K viewsApr 25, 2025
FacebookOld Fashioned Christmas
Flip through the 1978 Sears Christmas Wish Book and remember the era's favorite toys for girls. Highlights include the Easy Bake Oven, Malibu Barbie, Charlie's Angels action figures, Mickey Mouse portable phonograph, and the Sears child's sewing machine, offering a glimpse into the popular toys from the 1970s. This trip down memory lane is a celebration of the toys that shaped a generation of girls. #christmas #nostalgia #retrochristmas #sears #wishbook #1970s #retrotoys #girlstoys | Madly Odd
1:00
Flip through the 1978 Sears Christmas Wish Book and remember the era's favorite toys for girls. Highlights include the Easy Bake Oven, Malibu Barbie, Charlie's Angels action figures, Mickey Mouse portable phonograph, and the Sears child's sewing machine, offering a glimpse into the popular toys from the 1970s. This trip down memory lane is a celebration of the toys that shaped a generation of girls. #christmas #nostalgia #retrochristmas #sears #wishbook #1970s #retrotoys #girlstoys | Madly Odd
15.6K viewsDec 20, 2023
FacebookMadly Odd
Sears Wish Books from 1980 - 1989! ✨ Going through these and circling everything you wanted was so much fun. We’ll be going through all of them during the holiday season! Which year are you most excited to see? #nostalgia #80s #80sNostalgia #Christmas #1980s | Rerun The 80s
0:40
Sears Wish Books from 1980 - 1989! ✨ Going through these and circling everything you wanted was so much fun. We’ll be going through all of them during the holiday season! Which year are you most excited to see? #nostalgia #80s #80sNostalgia #Christmas #1980s | Rerun The 80s
73K views6 months ago
FacebookRerun The 80s
I’m obsessed with vintage catalogs from the 50s and 60s, especially Christmas Wish Books! I just stumbled upon an online treasure trove of them and I just started digging! The following photos are from pages from a 1959 Sears Christmas Wish Book. The photos are courtesy of this wonderful website: https://christmas.musetechnical.com/ Check it out, you’ll be amazed! #vintagechristmas #RetroChristmas #VintageDepartmentStore #vintagecatalog #searscatalog #christmascatalogue | Mid Century Modernist
0:19
I’m obsessed with vintage catalogs from the 50s and 60s, especially Christmas Wish Books! I just stumbled upon an online treasure trove of them and I just started digging! The following photos are from pages from a 1959 Sears Christmas Wish Book. The photos are courtesy of this wonderful website: https://christmas.musetechnical.com/ Check it out, you’ll be amazed! #vintagechristmas #RetroChristmas #VintageDepartmentStore #vintagecatalog #searscatalog #christmascatalogue | Mid Century Modernist
104.1K views6 months ago
FacebookMid Century Modernist
The Sears Wish Book Came Once a Year. We Knew the Day
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The Sears Wish Book Came Once a Year. We Knew the Day
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Rerun the 80s on Instagram: "Sears Wish Books from 1980 - 1989! Going through these and circling everything you wanted was definitely exciting. We’ll be going through all of them during the holiday season! Which year are you most excited to see?"
Rerun the 80s on Instagram: "Sears Wish Books from 1980 - 1989! Going through these and circling everything you wanted was definitely exciting. We’ll be going through all of them during the holiday season! Which year are you most excited to see?"
77.2K views6 months ago
Instagramrerunthe80s
1967 Sears Fall Winter Catalog
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