When Star Wars aired on Chilean television in 2003, Channel 13 and Cerveza Cristal stitched 30-second beer commercials directly into the films, seamlessly blending them into key scenes—like Obi-Wan Kenobi pulling a can of beer from a chest instead of a lightsaber—to avoid traditional commercial breaks, a campaign that won the Media Grand Prix at Cannes in 2004 but was later banned after Lucasfilm objected to the unauthorized edits, though it resurfaced as a viral sensation in 2024. | Historyinme
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When Star Wars aired on Chilean television in 2003, Channel 13 and Cerveza Cristal stitched 30-second beer commercials directly into the films, seamlessly blending them into key scenes—like Obi-Wan Kenobi pulling a can of beer from a chest instead of a lightsaber—to avoid traditional commercial breaks, a campaign that won the Media Grand Prix at Cannes in 2004 but was later banned after Lucasfilm objected to the unauthorized edits, though it resurfaced as a viral sensation in 2024. | Historyinme
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Creating a memorable short film and perhaps for many, an uncomfortable one, Andrea Castillo's “Non Castus” pushes us to question affection and solitude. Watch it here for free from any country: http://www.cinemachile.cl/en/transgressive-themes-accompany-the-sixth-thursday-of-chilean-cinema/ #ThursdaysofChileanCinema | CinemaChile
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