Attention Marketing Guide: How To Capture Consumer Attention (2026) - Shopify UK
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The battle for consumer attention is fiercer than ever—because attention is the new oil, and the internet is the refinery. In this exclusive conversation, Shubhranshu Singh, CMO of Tata Motors’ Commercial Vehicles Business Unit, breaks down the art and strategy behind winning with short-form video. From the power of thumb-stopping content to the creative challenge of making every second count, he shares game-changing insights with Storyboard18's editor Delshad Irani. Don't just scroll—watch, lea
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