Bold. United. Berry. Berry College Athletics' new primary mark echoes Berry's distinctive B and unifies the college's institutional and athletic brands. This connection fuels the prestige of each as our teams gain national visibility. Rolling out now, phase one brings consistency to the typography used on uniforms. Phase two will reveal the new secondary mark to replace the Viking head. In May, Berry students submitted a variety of creative ideas for this new mark, and our illustration/design te
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Bold. United. Berry. Berry College Athletics' new primary mark echoe…
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To pair with the new primary "B" logo, seen on our sports uniforms, Berry knew we needed a secondary mark that represented the competitive spirit of our Berry College Athletics athletes. The process of developing this secondary mark involved testing more than 30 concepts with a cross section of the Berry community. This included coaches, student athletes, college trustees, faculty, staff, Student Life Council, SGA executive board and alumni athletes. "Viking Athletics has a new look that is read
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