Chief Marketer - Marketing Strategies, Insights & Resources
View Full Calendar. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
By. Friday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by ...
P. Diddy Reaches for Ciroc Vodka - Chief Marketer
Oct 29, 2007 · By Chief Marketer Staff. Monday, October 29, 2007. Rapper Sean “P.Diddy” Combs has signed a partnership with spirit maker Diageo PLC to promote the company’s Ciroc Vodka in the U.S., in return for 50% of the profits from the brand. The performer announced the deal in London, where Diageo is based. The company said the arrangement could be ...
Lay’s Local - Chief Marketer
Aug 4, 2010 · By Chief Marketer Staff. Wednesday, August 4, 2010. Best Retail/Co-Marketing Campaign. Lay’s Local. Agency: The Marketing Arm. Client: Frito-Lay. Lay’s core potato chip business, along with potato chip sales in general, had been slipping in a health-conscious environment, and Lay’s had become a symbol for junk food.
50 BEST-PROMOTED BRANDS - Chief Marketer
Oct 1, 2000 · 50 BEST-PROMOTED BRANDS. By Chief Marketer Staff. Sunday, October 1, 2000. PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion marketing campaign is a need to increase sales, either immediately through purchase initiatives or long-term via brand ...
Six Steps to a Successful Product Rollout - Chief Marketer
As for the six steps to a successful rollout: Step 1: Find and identify the consumer insight. The key to finding a big new insight is understanding consumer needs and wants as well as how they view and use the product category in question. Trying to “sell the consumer” on your views is seldom successful; listening to consumers’ language ...
Understanding and Marketing to the Modern LGBTQ Community
A massive cultural shift is underway driven by conversations around inclusivity and diversity—along with the #MeToo movement. This has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees from a sexual orientation and gender identity standpoint.
HSN to Buy Improvements Catalog for $33.4 - Chief Marketer
Jun 14, 2001 · By Chief Marketer Staff. Thursday, June 14, 2001. St. Petersburg, FL-based HSN is buying the Improvements catalog and Web site from Hanover Direct Inc., for $33.4 million. The deal is expected to close at the end of the month. Weehawken, NJ-based Hanover Direct will use the proceeds to repay approximately $5.5 million in debt. Under the terms ...
CM200: Recognizing the Top 200 Marketing Agencies of 2021
Oct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers.
Understanding How Macro and Micro Forces Influence Marketing
Monday, June 20, 2016. B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.