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Inside Walmart’s pop culture-heavy 2024 holiday campaign
Oct 21, 2024 · UPDATE: Dec. 3, 2024: Walmart is expanding its “Gifts That Show You Get Them” holiday campaign with four new spots that build on the effort’s pop culture theme. The original ads featured clips from classic movies and TV shows with a seasonal backdrop while the latest commercials reunite cast members from those same media properties, including “Gilmore …
Amazon’s holiday campaign spotlights classic song, acts of kindness
Nov 5, 2024 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is Love,” per details shared with Marketing Dive.
How JCPenney’s ‘Really Big Deal Reveals’ campaign is faring so far
Nov 26, 2024 · “It’s a clear signal that our strategy is resonating in a meaningful way with consumers; the team was smart to see TNF as a major media moment, worthy of leveraging our high-profile celebrities with unbeatable deals,” said Thalberg, who was appointed to her role in October.. As part of its campaign, JCPenney during each “Thursday Night Football” broadcast …
How Bubly aims to shake up sparkling water with new Burst brand ...
Mar 19, 2024 · That sunny disposition is reinforced through the brand’s social media presence, which shows Bubly cans interacting in dollhouse-like setups.A Bubly campaign from January centered on a novelty button that used LTE technology to deliver Bubly to consumers abstaining from alcohol for the month as part of Dry January.. Bubly Burst looks to firm up a positioning …
PayPal takes Will Ferrell ‘Everywhere’ for largest-ever US ad …
Sep 10, 2024 · The ad debuted nationally during the New York Jets and San Francisco 49ers NFL game and will run through the remainder of the year. The ad is an extension of an announcement from PayPal last week around an expanded rewards program and in-store capabilities and is one element of a campaign that will run across channels including OOH, streaming and radio, a …
Snapchat bows new ad solutions with Disney, McDonald’s and …
Oct 10, 2024 · Dive Brief: Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release.The announcement was timed to Advertising Week New York.
Top marketing conferences to attend in 2025 | Marketing Dive
Oct 1, 2024 · CES. Jan. 7-10 Las Vegas. The Consumer Electronics Show is a trade-only event for professionals affiliated with the consumer technology industry. The event is a space for global brands to meet new partners, unveil innovative releases and breakthroughs and engage with immersive activations and demos.
Why Nationwide tapped Peyton Manning to sell more than …
Sep 5, 2024 · A new ad features Peyton Manning in an art class, explaining that Nationwide is so much more than an insurance company in the same way he is so much more than a Hall of Fame quarterback.
Dick’s recreates iconic holiday film moments with NFL’s Watt …
Nov 6, 2024 · Well-known NFL players and their extended families are having a moment in advertising, including for Dick’s Sporting Goods, which is recreating classic holiday films with the help of the extended Watt family in its new holiday campaign launching Nov. 6.