Sep 10, 2024 · Olympic champion Noah Lyles has signed a contract with Adidas until 2028, during which the company will sponsor his apparel and footwear for the upcoming track and field events. Middle-distance...

Jun 25, 2024 · Taking to his Instagram stories, the six-time world champion pulled off a fine front double bicep pose, wearing the red-and-blue striped Team USA uniform designed by Nike. Nike extended its...

Feb 7, 2025 · Noah Lyles and Grant Holloway appeared on the Beyond the Records podcast, sharing unpreserved opinions about Nike and other significant sports brands. The latest shake-up in track and field became the main subject of their conversation after Gout Gout signed an announcement-making Adidas deal.

Dec 1, 2024 · Noah Lyles, one of the fastest sprinters in the world, has secured sponsorships that match his electrifying performances on the track. Chief among them is his lucrative deal with Adidas , a global leader in athletic apparel.

Feb 28, 2024 · Global Athletics & Marketing, the agency that represents U.S. sprinter Noah Lyles, announced that he has agreed to a contract extension with Adidas “through the end of the decade, including the 2024 Olympics in Paris and the 2028 Olympics in Los Angeles,” according to Jonathan Gault of LETSRUN.com. Lyles signed his initial contract with ...

Jun 26, 2024 · Amidst all of this, Noah Lyles dropped his Adidas fit for fans to take in. His sentiment matched the collective opinion. He happened to find comfort and familiarity by donning their kit. While Nike stated that each of their designs was curated keeping the athlete’s nation, sport, and identity in mind.

Aug 7, 2024 · Nike is also the national team sponsor for the U.S., which is why Lyles sports the Swoosh on his tracksuit despite wearing Adidas racers. A signature shoe would be another step in Lyles’s journey to grow and transcend the sport.

Feb 26, 2024 · The world 100m and 200m champion, Noah Lyles, has signed a record-setting deal with Adidas that will run through the L.A. 2028 Olympics. The exact dollar figures have not been disclosed, but it...

Mar 8, 2025 · Veroman Norwood joined Noah Lyles and Rai Benjamin on the latest episode of Beyond the Records, and while they talked for an hour and more, one interesting conversation was over the sponsors of the 2x Olympian, New Balance.” They actually been really great supporting me through my last, you know, my last couple of years,” said the Louisiana native when the host talked of how great New ...

Dec 14, 2024 · The announcement of the $110.5 million endorsement deal is a game-changer in the world of sports sponsorship. This agreement—a combination of partnerships with leading global brands—reflects the immense value and marketability of Noah Lyles.