Customer experience management (CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.

Dec 23, 2024 · Customer experience management (CXM) is how companies track, analyze and improve how customers interact with their products and services, also known as customer experience (CX). Companies can use a combination of strategies, technologies and processes to help them with CX management.

Customer experience management, often called CXM or CEM, is a system of marketing strategies and technologies that focus on customer engagement, satisfaction, and experience.

Aug 17, 2022 · Basically, CX refers to everything an organization does to deliver superior experiences, value, and growth for customers. And it’s crucial in an age when how a business delivers for its customers is just as important as—if not more important than—the products and services it provides.