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    Does Puma use Google Cloud?
    PUMA is set to explore Imagen 3, Google Cloud's advanced text-to-image model, to further enhance and scale its campaign creation. The brand also plans to extend the use of Google Cloud's Vertex AI Search for Retail to more subsidiaries to boost average order values and shopper conversion rates.

    PUMA expands implementation of Google Cloud’s generative AI

    finance.yahoo.com
    Does Puma have a digital business?
    Like other companies looking to collect and analyze valuable customer information, Puma has leaned heavily on its digital business. In March the company announced its initial partnership with Google, which included moving Puma’s e-commerce site onto Google Cloud’s infrastructure and leveraging some of Google’s data and analytics tools.

    Puma Wants to Improve Its Brand. AI Might Help

    msn.com
    Does Puma use generative AI for online sales?
    G erman sportswear-maker Puma is tapping generative AI for its branding and online sales efforts, part of an expanded partnership with Google Cloud, the company said Tuesday. Puma said it has already deployed Google Cloud’s Imagen 2 model to help it craft personalized website images corresponding to the locations of some online shoppers.

    Puma Wants to Improve Its Brand. AI Might Help

    msn.com
    Does Puma's website make a difference?
    Even small changes, like the geographically personalized website imagery on Puma’s website, can make a difference in terms of starting a dialogue with a customer, Witcher said. “We are triggered very quickly by very small things,” he said.

    Puma Wants to Improve Its Brand. AI Might Help

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  3. googlecloudpresscorner.com
    https://www.googlecloudpresscorner.com/2024-09-24...

    PUMA Transforms Product Campaign Development with Google …

    Tags:
    PUMA AG
    Implementation
  4. Yahoo Finance
    https://finance.yahoo.com/news/puma-expands...

    PUMA expands implementation of Google Cloud’s generative AI

    Tags:
    PUMA AG
    Implementation
  5. PR Newswire
    https://www.prnewswire.com/news-rele…

    PUMA Transforms Product Campaign Development …

    WEB1 day ago · Launching thousands of new products on its e-commerce site every year, PUMA is using Imagen on Vertex AI to create customized product imagery and improve time-to-market of campaigns ...

  6. Yahoo
    https://www.yahoo.com/tech/puma-customizes...

    Puma Customizes and Regionalizes Product Images With Gen AI …

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  7. The Wall Street Journal
    https://www.wsj.com/articles/puma-wants-to-improve...

    Exclusive | Puma Wants to Improve Its Brand. AI Might Help.

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    PUMA AG
    The Wall Street Journal
  8. Mint
    https://www.livemint.com/companies/puma-wants-to...

    Puma wants to improve its brand. AI might help. | Company …

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  9. Footwear News
    https://footwearnews.com/business/busi…

    How Puma’s CEO of North America Plans to Reignite

    WEBSep 7, 2023 · Winning over the highly competitive U.S. market is a top priority for Puma and Bob Philion, president and CEO of Puma North America.

  10. Reuters
    https://www.reuters.com/business/retail-consumer/...

    Puma upbeat on growing demand, shares jump | Reuters

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