Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.

Lamar and Chavarria have kept the lineup fairly simple and straightforward: right now it spans a T-shirt, shorts, a hoodie, and a varsity jacket, with a boxy football jersey to co

Kendrick Lamar is upping the ante when it comes to the Super Bowl. He has partnered with Willy Chavarria for merch in honor of the game.