Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

HBO Max again, as Warner Bros Discovery has decided to rebrand the platform to better represent their current content ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

Warner Bros. Discovery is rebranding — or un-rebranding? — its Max streamer as HBO Max, two years after axing "HBO" from the ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

The streaming service was initially called HBO Max when it was launched in 2020. HBO was stripped from the name in 2023. At the time WBD Chief Executive David Zaslav said the name change was aimed at ...

The company unveiled what it is calling its 'Storyverse' initiative at its upfront Wednesday, opening up opportunities around ...