Sun Day Red, the apparel and lifestyle brand that launched in February by Tiger Woods and TaylorMade, is in a trademark dispute with Tigeraire, a company that makes cooling products for athletes,

Sun Day Red, the clothing brand launched earlier this year by Tiger Woods and TaylorMade, has been hit with a legal challenge over the trademark of its logo

Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.

Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S.

In the 24-page brief, Sun Day Red lawyers allege that Tigeraire has challenged the trademark in hopes of extracting “an unwarranted financial windfall from a larger and more successful brand based on threats of legal action and demands for exorbitant sums.”

They say a Tiger doesn’t change its stripes, but Woods may have to. According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes.

In May, when Tiger Woods launched his new golf apparel line Sun Day Red in partnership with TaylorMade Golf, he told a story explaining the background of the company’s logo. The design includes a leaping tiger with 15 stripes,

A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.