Performance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong ...

For marketers wanting to build a better relationship with finance, “speaking their language” is often a priority, but finance ...

From “pressure-testing” ideas to democratising insights, brands are balancing the benefits of using AI within market research ...

Having parents on your team is a boon for any business, says Vadera, who urges working mums to be “unapologetically” ...

Disney confirmed it will fully integrate Hulu into Disney+ by 2026, replacing the Star brand in international markets with ...

Following a challenging couple of years, Argos is reaping the rewards of investing in its “most ambitious creator-led social ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

John McDonald joins from UBS to lead marketing and brand across the four HSBC primary businesses. HSBC has named a new CMO to ...

All the latest news and analysis on marketing regulation including updates on data laws and GDPR, advice from the ASA and CAP and direct marketing.

All the latest news, analysis and opinion on food and drink marketing.

The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.

AI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.