Marketing Week1h
‘It starts with the traveller’: Expedia Group’s new CMO is drilling into the data to grow the brand
In 2022, Expedia Group shifted its focus from one-off bookings to building repeat business across its portfolio of travel ...
Marketing Week1h
Gambling advertising, Christmas ad spend, ESG communications: 5 interesting stats to start your week
Around two-thirds (67%) of British consumers believe there is excessive gambling advertising in the UK, according to research ...
Marketing Week10h
Does the perfect marketing team exist?
Culture, diversity and looking beyond marketing are the components of an ‘ideal’ marketing team, say leaders from Specsavers, ...
Marketing Week9h
Help us build the industry’s most in-depth view of marketing salaries and careers
Please take 10 minutes to fill out the survey and help us create the industry’s most in-depth census of marketing careers and ...
Marketing Week6d
Starbucks needs to cut the crap from its brand positioning
The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...
Marketing Week6d
Coca-Cola updates ‘Holidays Are Coming’ ad with new AI-generated version
Coca-Cola has created an AI-generated version of the 1995 classic ‘Holidays Are Coming’, in a bid to bring the ad to “today’s ...
Marketing Week3d
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price ...
Marketing Week3d
Legal giant Linklaters appoints first CMO
Prior to joining Linklaters, Weener was fractional chief marketing and communications officer at tech scale-up Globacap, ...
Marketing Week4d
‘Disrupt or be disrupted’: Zurich Insurance on why ‘every touchpoint matters’
With limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel ...
Marketing Week3d
PwC’s Antonia Wade named Marketer of the Year
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards ...
Marketing Week2d
Diversifying marketing and M&S’s triumph: Your Marketing Week
From M&S scooping Brand of the Year at the Marketing Week Awards to B2B marketers facing pressure to deliver leads, it’s been a busy week. Here is my take.
Marketing Week3d
M&S, Warner Bros. Discovery and Lidl win big at the Marketing Week Awards
The 2024 Marketing Week Awards winners were revealed at a ceremony in Leicester Square last night, with Warner Bros.