Dun & Bradstreet today also reported third-quarter net income for 2021 of $16.6 million on $541.9 million in revenue, after reporting a loss in the same period a year earlier. It generated a profit of ...

Repackaging and repositioning its line of Revel Stoke flavored whiskeys, Phillips Distilling Company has launched “Stoke Your Wild,” the largest integrated marketing campaign in its 109-year history.

Interpublic media agency UM has been named media Agency of Record for Storck USA, the confectionery company that manufactures candies like Werther's Original, Riesen and Mamba. The client spends close ...

Disney+ will surpass Netflix in global subscriptions in 2025, forecasts the latest subscription-video-on-demand (SVOD) update from Digital TV Research. The report projects that Disney+ will add 140 ...

Ed Papazian from Media Dynamics Inc, September 29, 2021 at 10:19 a.m. Wayne, just for the record, national TV time buys also include national syndication as well as unwired networks. Together, these ...

The Veylinx study -- titled “Is Hard Seltzer Bubbling Up or Fizzing Out?” -- also found consumers willing to pay more to get five of eight possible added benefits in Topo Chico, led by CBD resulting ...

The report also asserts that lesser-known brands have a chance to be successful. “Back to school is a time when shoppers are purchasing based on need, so lesser-known brands have an opportunity to ...

Media measurement platform DoubleVerify has acquired Meetrics GmbH, a European ad verification company, in an all-cash transaction. Terms of the purchase, expected to close in the third quarter of ...

Under a new deal, AMC Entertainment, the world’s largest theater chain, will screen all of Warner Bros.’ 2022 movies for 45 days before they move to streaming. That is, all but the 10 that Warner Bros ...

Founded in 2004, Openmind will be aligned with Accenture Interactive and bolster its capabilities across commerce, content, strategy, experience design and technology. The acquired shop has expertise ...

Omnicom Media Group has sold its media barter operation Icon International to Icon’s management team. Terms weren’t disclosed. Founded in 1986, Icon has been led CEO John Kramer for 20 years. Kramer ...

Will more ad dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking? Anthony Capano, managing director of Rakuten ...