Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...
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Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
The event kicks off next week, offering discounts on popular smartphones like the Samsung Galaxy S24+, Moto Edge 50 Pro, ...
The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...
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