Morgan Stanley analyst Erik Woodring rates Apple stock at Overweight with a $273 price target. He’s upbeat on fiscal 2026 and the iPhone 17.

Stock futures (ES=F, NQ=F, YM=F) are flat after the S&P 500 (^GSPC) and Nasdaq Composite (^IXIC) rallied and closed at new record highs in Thursday's session. Nike (NKE) CEO John Donahoe is stepping down to be replaced as president and chief executive by Elliott Hill.

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe in this thesis, now could be a time to buy the stock. Because if sales keep stagnating, the stock will not do well starting at a P/E of 34. Perhaps this is why Warren Buffett is unloading his Apple position right now.

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously rolled-out artificial intelligence features coming to iPhones.

Apple stock falls following the unveiling of the iPhone 16—along with the Apple Watch Series 10 and AirPods 4.

T-Mobile Chief Executive Mike Sievert says it’s “nonsense” that the iPhone 16 line’s preorder sales are underwhelming.

Apple shares edged lower again Wednesday, pinning the stock near the lowest levels in a month, even as a top Wall Street analyst sees an impending 'super-cycle' of iPhone upgrades tied to the tech giant's AI push.

Apple stock rose after the chief executive of wireless carrier T-Mobile US offered positive comments about early demand for iPhone 16 handsets.