Samsung Electronics on Wednesday unveiled its newest Galaxy S25 smartphones, powered by Qualcomm's chips and Google's artificial-intelligence model, hoping its upgraded AI features can reinvigorate sales and fend off Apple and Chinese rivals.

Samsung has been pushing AI as the next big selling point for its smartphones since the Galaxy S24, but the Google-powered flight search and personalized briefings — at least in the short media demo — were not the most compelling part of the device.

The biggest overall changes to the design between the two Samsung Galaxy phones is likely the color options to choose from when making the upgrade. The Samsung S25 comes in Navy, Icyblue, Mint, Silver Shadow, Blueblack, Coralred, and Pinkgold. The Samsung S23 only has four color options to choose from.