Between an onslaught of mainline cars and a string of hot-selling Red Line Club exclusive online drops, Hot Wheels has been staying busy, and it's showing no signs of slowing down. Just the other day,

Mattel teams up with Ferrari NV to launch a new Hot Wheels collection featuring Ferrari's iconic road and race cars.

Like many an automotive enthusiast, Hot Wheels were a critical part of my childhood. Now, there's a new level of excitement coming to the tiny toy car universe, because Ferrari is joining forces with Mattel to launch a whole new line of Italian sports car toys.

Mattel (NASDAQ:MAT) announced a new partnership with Ferrari (NYSE:RACE) at the Nuremberg International Toy Fair on Monday. The partnership is aimed at developing a comprehensive range of Hot Wheels products,

For the first time in 10 years, Ferrari is returning to the Hot Wheels diecast collection.Mattel announced the news at the Nuremberg International Toy Fair, unveiling plans to release a full range of die-cast Ferrari models.

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have collaborated since Hot Wheels debuted in 1968, and together, they have released 26 models. This year’s product line will include limited edition models, RC models, and 1:64 die-cast cars available through major retailers.

Due to an exclusive licensing deal, Hot Wheels hasn't sold a Ferrari die-cast since 2014. That's finally changing.