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Adidas replaces Puma as Mercedes F1 partner post-Hamilton

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

cnbctv18 · 5h

Adidas replaces Puma as Mercedes F1 partner post-Lewis Hamilton era

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multiyear partnership announced on Tuesday for the new post-Lewis Hamilton era.

The Financial Express on MSN · 3h

Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.

PlanetF1.com on MSN · 7h

Mercedes announce ‘groundbreaking’ deal with Adidas in F1 first

The move sees Adidas, which is valued at $44.40 billion, move into F1 for the first time and comes as the latest stage of the post-Lewis Hamilton era. Mercedes announce Adidas as

TAG Heuer replaces Rolex as official timekeeper of F1

Reuters · 1d

Tag Heuer replaces Rolex as official timekeeper of F1

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with French luxury giant LVMH, the Liberty Media-owned sport announced on Monday.

Man of Many on MSN · 18h

TAG Heuer Returns as Official Timekeeper for Formula 1

It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, the true king of the track

GlobalData on MSN · 1d

Tag Heuer in as F1’s timekeeper as LVMH deal takes shape

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,

5hon MSN

F1 Icon Tears into Elon Musk

Martin Burndle said he was tempted to leave X (formerly Twitter) for good after recent comments by Elon Musk, generating both ...

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Netflix Drive to Survive and F1 TV star Will Buxton eyed for shock new broadcast role

A familiar face to most Formula 1 fans thanks to his roles on F1 TV and Netflix's Drive to Survive programme, Will Buxton ...

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Hamilton RECORD F1 title verdict given as Ferrari dream begins

Hamilton's mission is to win a world championship in his 40s, something that has not been done since Jack Brabham back in ...

Can Lando Norris make good on his 2025 F1 title vow? ‘It’s gonna be my year’

Lando Norris learned to believe in himself in 2024. Now the trick is turning that confidence into a championship.

21h

Mercedes Chief Reveals Kimi Antonelli Risk Ahead Of F1 Rookie Debut

Rising star Andrea Kimi Antonelli is poised to enter his Formula 1 rookie season as he joins Mercedes for 2025, partnering with George Russell. This change come ...

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Ricciardo SNUBBED as Aussie F1 star in team release admission - GPFans F1 Recap

Daniel Ricciardo has been handed a huge snub in another dismal defeat for the axed Formula 1 star. Formula 1 star Jack Doohan ...

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2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand

Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...

Cape Town moves forward with fresh Formula One bid

Cape Town Grand Prix South Africa (CTGPSA) is preparing to submit its official bid to the Bid Steering Committee (BSC) for ...

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