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Recently, iconic brands such as adidas and LEGO have delved into the realm of oversized marketing, launching massive outdoor ...

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Why the oft-ignored metric of Average Revenue Per Content Hour (ARPCH) gives the music industry a fresh perspective on ...

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands ...

Outdated YouTube strategies won’t cut it. Check out these updated expert tips for keeping your video content fresh and effective this year.

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the ...

Between legacy campaigns (like Search, Shopping, and YouTube) and newer technology (like Performance ... For retail and ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

Participants in our early engagement programs will get the opportunity to hear from the brightest minds in bp and learn from their experiences as leaders in a global company, participate in ...

The statistical significance of 0.749 for the funnel plot asymmetry indicates a substantial result, suggesting the absence of publication bias in the study. This implies that the study's conclusions ...