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The bourbon brand will have a significant presence around the women's basketball league both on-premise and digitally.
Ole Miss football quarterback Trinidad Chambliss was featured in an AT&T commercial that premiered in December.
Charter has made good on its promise to bring its regional Spectrum News channels to Xfinity TV customers in several states.
Earlier this year, Comcast rolled out big changes to its internet service. Now it's revamping its TV offerings.