We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Fans are eagerly awaiting the Nintendo Switch 2, and one concept art has caught their attention which has a sleek, intuitive ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...

Starting today and running until December 2, Xbox is offering major discounts on digital titles for Black Friday.

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

TL;DR: Xbox Game Pass Ultimate deal: Pay $36.49, and save 28%, but this deal is only available for the first 1,000 people to ...

In a recent interview, Microsoft Gaming CEO Phil Spencer had some compelling things to say about the future of the Halo ...

Snake Eater is faced with a bit of an uphill battle, and it should be careful not to lose one iconic moment in the process.

Microsoft's bold new marketing campaign redefines Xbox as a multi-device platform, but it risks alienating its core fanbase.