The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

This is a new ad campaign but the idea has been in place for years. In 2020, Microsoft Gaming CEO Phil Spencer said Xbox's ...

Xbox boss Phil Spencer has revealed future hardware plans, which includes a dedicated handheld and new home consoles.

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Although it was released back in 2020, Microsoft has ...

Microsoft has launched a new marketing campaign called “This is an Xbox.” The core concept of the campaign is that Xbox is no longer a singular console, but is now closer to an ecosystem ...

Microsoft is in a weird place with its current console offerings, but it looks like the company is planning to take Xbox into a new market with an in-development handheld device… even if it isn ...

However, a new marketing campaign from Xbox might focus on removing the idea of an Xbox being just another console. A new post on the Xbox Wire has highlighted a new campaign dubbed This is an Xbox.