Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

The best CRM software is generalized sales tools that allow businesses of all sizes to manage and track customer interactions and streamline processes. The software offers a mix of core and advanced ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

There are at least two things our Leaders categories have in common: They are all marked by healthy growth, and artificial intelligence figures prominently in all of them. Those two things are ...

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly CRM software we've tested. Turning a profit means managing vital business ...

Whether you’re in sales, marketing, or customer success, the best systems are the ones your team actually uses.

Explore the possibilities of free CRM software with our comprehensive guide. Discover the best solutions to manage customer relationships and drive business growth without breaking the bank. Several ...

This article spotlights five tools that may be considered the best CRM software for organizations focused on efficiency and impact.

Think of your CRM operating model as the blueprint for how your organization manages everything connected to your customer relationship system—the people, the processes, the data, and the technology ...

Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

We recently published 11 Stocks Jim Cramer Discussed, Including A Potential “Worst Stock Ever”. Salesforce, Inc. (NYSE:CRM) ...