The Eagles advanced to the NFC championship game by defeating the Los Angeles Rams, but an Eagles players uncharacteristic drops made the game close for most of the afternoon.

Eagles' A.J. Brown reads "Inner Excellence" by Jim Murphy during games, revisiting highlights after drives to refocus and boost mental performance.

The shot of Brown reading his book went viral, especially as Brown was seen picking up the book in a game where he had just one reception for 10 yards. Brown was asked after the game if he was "frustrated" when he started reading, prompting him to call out the notion that he is regularly displeased during games.

NFL purists say he should not have been doing that. Here are some other things he could be doing, although "watch the game" is not on this list.

The star Philadelphia wideout was seen reading on the sideline during the team’s wild-card win over the Packers.

A.J. Brown drew plenty of negativity after he spotted on the sidelines reading a book during the Philadelphia Eagles' playoff game against the Green Bay Packers, however, he's used the opportunity to help shine a spotlight on the man whose words have inspired Brown throughout the season.

As the Eagles continue their pursuit of excellence during the 2025 NFL Playoffs, star wide receiver A.J. Brown continues to work on his inner excellence. Brown's decision to read Jim Murphy's "Inner Excellence" during Philadelphia's wild-card round has dominated news cycles ahead of the divisional round.

A.J. Brown sometimes forgets just how much influence he has, but the superstar receiver got a reminder this week. After a FOX camera caught him reading “Inner Excellence” by Jim Murphy during the wild-card win over the Packers,