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Ads on WhatsApp: what they are and why you may never see them
It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad App, WhatsApp has confirmed it’s introducing ads to the platform alongside a couple of other features for businesses and channels
WhatsApp’s rollout of ads will change the app forever
The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience.
After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular ...
WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain ...
Meta is introducing WhatsApp ads on a rolling basis. Privacy experts raise the alarm, despite WhatsApp's assurance that ...
Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; ...
WhatsApp now displays business ads in the Status feature, introducing a new experience that does not disrupt users' private ...
WhatsApp introduces ads in the Status tab, shifting from its original ad-free promise while maintaining encrypted messaging ...
Mathivanan maintained an Overweight rating, noting that Meta's strategy to introduce ads in the WhatsApp Updates tab, while ...
The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...
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