WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will remain end-to-end encrypted and private.

Messaging app WhatsApp has introduced adverts for the first time, a departure from the anti-ad ethos it had when first set up ...

WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal ...

WhatsApp has introduced adverts alongside messages. Meta, the company that owns WhatsApp, announced the introduction of in-app ads through the “Updates” Tab, which displays statuses and channels. Ads ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

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