In a “2025 B2B Marketing Trends Shaping the Future” report from MarketingProfs, the following trends will continue to shape marketing’s future: Predictive personalization. This involves using ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Between creating their product or service, acquiring customers and hiring necessary staff, startup business owners have a lot on their plates.

Digital marketing is one of the most rapidly changing business sphere around. Discover some of the biggest changes the ...

Explore 10 exciting tech events in Philadelphia for 2025, from expos to summits, showcasing the latest in innovation and ...

Datari Ladejo is a multi-jurisdictional trained lawyer with expertise in International Dispute Resolution and Economic Law, ...

Facebook is still a powerhouse for brands looking to go viral. But let’s be real—getting your content to blow up isn’t just about luck. It takes strategy, creativity, and knowing what actually works.

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Optimize your Google and Microsoft Ads by mastering ad scheduling across time zones. Learn advanced strategies to maximize reach and efficiency.

Braze furthers agentic AI innovation with acquisition of a leading AI decisioning company NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands ...