Despite some anxiety about AI, TikTok claims it can provide a “creative edge.” “Even a few years ago when we started to see ...

TikTok stated in a court filing last month that if the ban moves forward, businesses and creators could lose $1.3 billion in ...

As TikTok attempts to pause a fast-approaching deadline that forces it to separate from its Beijing-based parent company ...

After Friday’s oral arguments in the U.S. Supreme Court, the justices appeared to be signaling a TikTok ban. Leaning towards ...

Cassie Taylor, TikTok's global head of creative solutions and trends, explained the key marketing trends the company is ...

The U.S. Supreme Court justices on Friday expressed skepticism about a challenge from TikTok and its Chinese parent company ...

Duolingo’s playful and purpose-driven marketing strategy has transformed its lime-green owl into a global icon.

Billions in advertising flows through TikTok, which could be banned in the U.S. as soon as Jan. 19. Brands and creators are ...

TikTok’s potential fates are complex. The Supreme Court could scrap the Protecting Americans From Foreign Adversary ...

BookTok, the most well-read corner of TikTok, has elevated self-published authors, creators and businesses. Here's the impact ...

TikTok is highly influential and a channel that brands should be experimenting with. We look at how you can get started on ...

TikTok's "What's Next" report reveals key trends shaping social media marketing in 2025. TikTok has published its annual ...