In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

After revealing the launch date last week, Poco, Xiaomi's sub-brand, has officially unveiled its new Poco F7 series, which includes its very first Ultra model – and it definitely seems to live up to ...

To stay competitive, Volkswagen Group is launching a China-exclusive sub-brand called AUDI — yes, in all caps — focused solely on electric vehicles. The first production model will be revealed ...

Audi is set to stage a flagship premiere at Auto Shanghai 2025 that will introduce the first vehicle of its all-new, China-exclusive electric sub-brand—AUDI. The debut of a vehicle is a gigantic shift ...

She emphasized the positive customer response to sub-brands and the strategic focus on enhancing product offerings, driving customer growth, and optimizing the retail footprint. Harper detailed ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Dell is retiring some of its most recognizable laptop brands, including the beloved XPS, as part of a rebranding effort unveiled at CES 2025. The company announced that its new lineup will consist of ...