New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in hopes of boosting sales and getting customers to come back to its cafes.

Starbucks’ new strategies are rooted in the same ... For instance, we'll begin to prioritize serving coffee in ceramic mugs for customers who choose to enjoy their coffee in our cafes.

Starbucks going from a genuinely nice place to sit and read or hang out to a high octane, clamoring production warehouse for ...

Starbucks' new chief ... the finest coffee, handcrafted by our skilled baristas." Niccol said the company intends to revert ...

Customers can expect to see the new drinkware lineup and seasonal menu starting Thursday, Nov. 7, Starbucks announced. The coffee giant has ... From colorful mugs and winter-themed tumblers ...

The holiday season is approaching, and with it comes one of the most anticipated announcements in the coffee world: Starbucks ...

It's been a hot-and-cold year on the price charts for Starbucks (SBUX) stock. Shares trended lower until mid-August when news that former head of Chipotle Mexican Grill (CMG) Brian Niccol would ...

Global coffee chain ... D.C., and New York complained that they were unable to place orders or buy holiday season merchandise ...

Starbucks' mobile app was not taking mobile orders for some customers on Thursday as the chain launched its holiday menu.