New Starbucks CEO should be grounded in Seattle
Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.
Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...
Starbucks is bringing back old-school feature customers have demanded for years: ‘I miss those days’
Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...
Starbucks adding “commonsense guardrails” to drink customizations
Starbucks CEO Brian Niccol is addressing long-standing complaints about complex drink customizations by introducing ...
Starbucks rolling out Red Cup Day: Here are the details
Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...
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Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
Niccol has been planning a back-to-basics strategy as the coffee chain faces low sales. Schultz, who served three stints as CEO, said there's no chance he'd reprise the role. Brian Niccol knew ...
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More Sharpies, fewer customizations: How Starbucks aims to reclaim its identity
“It reminds customers across age groups that Starbucks serves the best coffee,” Starbucks CEO Brian Niccol, told investors during the company’s earnings call on Oct. 30. Ashlie D. Stevens is ...
Starbucks chairman emeritus Howard Schultz’s advice for young people: ‘You would benefit from working at a company’ before starting your own
Since then, Schultz has made an variety of investments in entrepreneurial pursuits including Oatly oat milk, True Food ...
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Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
The former Starbucks CEO Howard Schultz said he trusts Brian Niccol to revitalize the company. Niccol has been planning a back-to-basics strategy as the coffee chain faces low sales. Schultz, who ...