Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks is going back to the future. The coffee giant is brewing up big changes, bringing back old-school self-serve ...

Turnarounds are never easy, especially when dealing with a massive company with a powerful brand like Starbucks. The huge run ...

Starbucks CEO Brian Niccol is addressing long-standing complaints about complex drink customizations by introducing ...

Starbucks’ new CEO Brian Niccol is on a mission to turn the coffee giant's fortunes around - starting with a retro perk.

Now, new Starbucks CEO Brian Niccol is looking to restart the tradition as a way to entice guests into the coffee shops. He ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in hopes of boosting sales and getting customers to come back to its cafes.

The former Starbucks CEO Howard Schultz said he trusts Brian Niccol to revitalize the company. Niccol has been planning a back-to-basics strategy as the coffee chain faces low sales. Schultz, who ...

It's about time they stopped charging for all the different milks,' said one restaurant-industry consultant New Starbucks Chief Executive Brian Niccol recently announced that the company will ...