Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Despite today's fractured media market, the NFL continues to expand an already massive audience. Advertisers eagerly poured $650 million into ads for Super Bowl LVIII in 2024, which returned multiples ...

This article explores how to create and sustain a successful brand community and why it matters in today’s market ...

The marketing landscape where brand marketing takes place has been transformed by social media and digital marketing.

In an era saturated with social media platforms and personal-brand building, you might expect a steep rise in the average ...

Creating a personal brand might initially feel daunting, but it’s essential to maintaining an online presence in this digital ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Want more social media followers? Explore 15 practical tips and examples to grow your presence online and establish a strong ...

Join us for our next online panel talk for recent graduates, Bringing the World to Liverpool: Building Your Personal Brand, ...

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...

Shopify talked with 15 founders about how they started their businesses to help inspire others in their entrepreneurial ...

At the HiveMinds Ecommerce Conclave 2025, one of the most insightful discussions revolved around the theme of D2C Brand ...