Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...
To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.
After years of studying successful brands and working with growing businesses, I've discovered that storytelling is key to ...