The only way to get close to the idea of truly personalized B2C marketing is with deep and ever-changing segmentation. You have to understand your customer to a whole new degree, customizing your ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

“Our customer data cloud provides the foundation for advanced segmentation and personalization capabilities that will power Fleet Farm's next generation of shopping experiences. We're excited to ...

Growth is driven by the surge in personalized marketing, real-time analytics, and AI/ML-enabled audience profiling.