Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting ... they can. Models can be created ...

Prerna Asthana has been awarded a 2025 Global Recognition Award for her exceptional contributions to data science innovation ...

Discover how Capitec Bank's innovative funeral cover strategy, priced at R102. 95 compared to R360. 00 from competitors, is ...

LONDON, UK / ACCESS Newswire / April 17, 2025 / KYTmedia, a leading digital media company specializing in music promotion, is ...

In the rapidly evolving field of digital marketing analytics, few voices are as authoritative as Kamini Murugaboopathy’s. Her groundbreaking research and practical applications have shaped how ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.

Arab Advisors Group released a new, exclusive report titled: “Unlocking the Data Center Landscape in the GCC & Yemen: ...

The Philippine economy experienced significant growth in 2022, surpassing the government’s target range of 6.5-7.5%. The economy grew by 7.6% in 2022, rebounding from the pandemic-induced recession in ...

Introduction The men's personal care market includes a diverse range of grooming and hygiene products, including skincare, haircare, deodorants ...