Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

EQS-News: Ilustrato Pictures International Inc / Key word(s): Financial ILUS Announces Date for Its Annual Shareholder Meeting 31.03.2025 / 22:07 CET/CEST The issuer is solely responsible for the ...

For agencies and brands looking to remain competitive or capture a share of this market, traditional advertising isn't enough ...

NEW YORK, NY - March 31, 2025 (NEWMEDIAWIRE) - ILUS International Inc. (OTC: ILUS) ("ILUS" or the "Company"), a mergers and acquisitions company focused on acquiring and scaling businesses in the ...

U.S. retailers Walmart WMT.N and Target TGT.N are bickering behind the scenes with their suppliers over proposed price hikes on everything from cake pans, tote bags and toys to other merchandise.

President Donald Trump signed an executive order targeting the law firm of Jenner and Block over the role of a former partner at the firm who aided onetime special counsel Robert Mueller’s ...

One firm said Trump's executive order threatens "the legal system itself." Federal judges in D.C. on Friday partially blocked two executive orders signed by President Donald Trump targeting the ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.