By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

The implications of this we believe are that that in conducting a segmentation study, most practitioners rarely go beyond using segmentation as a tool for ‘describing differences between distinct ...

There is an additional benefit of market segmentation: identifying existing customers whose profiles are predictive of high value for targeted up-selling. The following real-life case study provides a ...

The study’s design provided a controlled look at how internal scripts influence event segmentation, but it had limitations. The stories used followed the scripts closely, with no major ...

A novel DIPN method enhances GA segmentation by integrating ConvLSTM, projection attention, adaptive pooling, and contrastive ...

Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, ...

In online marketing, socio-demographic data—encompassing attributes such as age, gender, income, and education—has traditionally served as the foundation for audience segmentation ...

Havas Australia has developed a segmentation model designed to help marketers better identify and connect with Australians.The announcement:Havas Australia has created a new segmentation model after ...

Utilising the audience segmentation at the study’s core can help organisations develop green plans around individual areas of interest. There is no greater crisis than that posed by climate change, ...