By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

The implications of this we believe are that that in conducting a segmentation study, most practitioners rarely go beyond using segmentation as a tool for ‘describing differences between distinct ...

Havas Australia has created a new segmentation model after its Havas Labs 2025 Aussie Futures report, launched today, ...

There is an additional benefit of market segmentation: identifying existing customers whose profiles are predictive of high value for targeted up-selling. The following real-life case study provides a ...

The study’s design provided a controlled look at how internal scripts influence event segmentation, but it had limitations. The stories used followed the scripts closely, with no major ...

Havas Australia has developed a segmentation model designed to help marketers better identify and connect with Australians.The announcement:Havas Australia has created a new segmentation model after ...

Researchers from the Agency for Science, Technology and Research (A*STAR) and the National Healthcare Group (NHG) have jointly pioneered an innovative imaging technique combining Multispectral ...

Utilising the audience segmentation at the study’s core can help organisations develop green plans around individual areas of interest. There is no greater crisis than that posed by climate change, ...

"It's a sequential segmentation and periodic segmentation ... of Cell and Developmental Biology and senior author of the study. Each somite cell contains two clock proteins, Her1 and Her7 ...